books.google.com - Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. The...http://books.google.com/books/about/Pre_Commerce.html?id=p9wCGF5gAjwC&utm_source=gb-gplus-sharePre-Commerce
